Style lab look 1
There couldn’t be any better name: Style Lab.
This is how are called the main activities at Firenze4Ever, a huge event with worldwide bloggers, designers and emerging talents, press and lots of fashion organized every season by the Florence mega store Luisa Via Roma.
I am used to work in a lab every day and of course this is completely different but the mood is that: inventing, playing, creating, working.
With style and fashion this time.
It was my first time ever not only at such an event (I have too many things to tell you, it was insane!!) but it was also my very first time to do a shooting like this.
I still can’t believe it… I had a model, I could choose her hairstyle, her make-up, style her (with three different looks!) and photograph her!
It’s kinda living the editorial process from A to Z, I think I was the only blogger who did this 100% thing (most of them where wearing the outfits or, if they were styling a model, had a different photographer) and in fact in the end I was so exhausted that I almost fainted at the Madonna concert (seriously)
Style lab look 2
Each of us had an assistant for the style lab, and this is something that made me go mental in the first place. I’m totally not used to be assisted and helped, really, it was a miracle that in the end it wasn’t me assisting her…
But I was super lucky because she was actually a stylist and we had the same tastes so we worked like a machine!
( She is called Soultana, we became friends and I really have to show you a pic of her!)
You should have seen us… Running around like crazy choosing the items and dressing the model (Alena, isn’t she super gorgeous?) so quickly that her head was spinning and bam! out in the heat hunting the perfect location for my shoots…
The best moment? When we “stole” a bike from its place to use it in our photos… I’m so glad the owner didn’t arrive before we were finished (Florence people can be veeery angry)…
Style lab look 3
And you should have seen all the men asking me if they could take pics with the model! Ahhh Italians…
I leave you with these three images of the three looks I styled and photographed.
I decided to do three different things: a classy, ladylike outfit but with a twist; a super modern almost futuristic look and a preppy, kind of precious style.
What say you, like them?
In the coming days I’ll show you all the pics for all the looks (and tell you what happened and why I chose them), one per day!
In all the photos:
Styling: Alessia Landi and Soultana Papaioannou
Photos: Alessia Landi
Model: Alena Kulagina
Make-up: Make Up Forever